The Pegman Live Project

Pegman Live is a one day social project created by B-Reel. The project was completed by team of designers, developers and producers. Using the recently redesigned Google Maps Pegman icon as a basis, the team took seven hours to create a range of 200 original designs from identity suggestions sent in from the general public. The designs aimed to illustrate the playfulness of the company and ranged from Where's Wally to Indiana Jones. 

It's pretty cool I think you'll agree.